Hungarikum

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The "Hungarikum" is a collective term representing the outstanding achievements of the Hungarian people, unique, exceptional, and high-quality values characteristic of Hungarian identity. The „Hungarikum” trademark is designed with the Hungarian national colors, forming the Holy Crown. The national colors (red: strength; white: loyalty; green: hope) and the Holy Crown represent the continuity and independence of the Hungarian state. The spiral, as an ancient Hungarian motif, symbolizes creative power and the cyclical continuity in eternal development. The dynamic red arch motif, reminiscent of the Carpathian Mountains, refers to our Hungarian values that extend beyond the current state borders, indicating our national unity and cohesion.